“Hi, Naim. I don’t have money to buy ‘Upwork connects,’ and Fiverr is not friendly to me. My freelance prospecting sucks as I don’t know where to find copywriting clients again. Finding copywriting clients is now tedious; what should I do?” She asked.
The message above is a headache for new writers trying to get their hands on freelance jobs. However, many have not thought of how to get copywriting clients on Instagram. Thus, here is how to find copywriting clients on Instagram.
As it stands, Instagram’s audience is above 1.4 billion, increasing daily. From businessmen who want to create content for their businesses to brands looking for social media managers and writers, Instagram has become a home for finding copywriting clients.
How to find copywriting clients on Instagram – the tips
If you spend time on Instagram chatting with friends and enjoying different content, you can find copywriting clients on Instagram.
Optimize your profile
Your profile speaks for you ahead of your CV as it determines whether you will get a response from a client before they decide to work with you. Therefore, your profile must speak about you. However, a professional profile that will get clients from Instagram will have the following.
A professional photo
Instagram is a visual platform, unlike some social platforms. Thus, your profile should represent and market your skill. Apart from pictures, you can use a professional logo. Additionally, your image will stand out from a plain or blurred background. A studio picture isn’t necessary; your phone can do good work.
A short, catchy, and attention-grabbing bio will explain what you offer and get you more clients. For example, your bio could be: “Freelance copywriter helping skincare brands increase lead generation and sales through dominant strategy formula.” Including a CTA (call-to-action) will guide people to take actions such as “Email me for your next project.” Lastly, the bio should contain a search phrase or keywords that clients are searching for.
Optimizing your profile includes inserting a link to your website or portfolio for potential clients to learn more about you and your work. You can link to your LinkedIn profile, medium Page, or portfolio if you don’t have a website.
Find a Niche
Being a generalist is tempting as it looks like you will be suitable for many niches and get clients across the board. However, it doesn’t work like that. Clients trust a specialist who has dedicated his service to a particular industry. As such, you will get more clients writing in one niche. Try to find a niche that you can fill in the copywriting world.
You might also narrow it down to a specific type of copy. For instance, a copywriter might focus on writing web copy, email marketing content, or social media posts.
To choose a perfect niche for you and find copywriting clients on Instagram, follow these steps:
- Pen down a list of your skills, experiences, and interests
- Map out what your target market needs
- Settle for a niche that combines your skills, experiences, and interests with the needs of your target market.
Apart from a copywriting niche, it would be best if you also chose a particular industry, like the health, technology, fitness, or digital marketing industry. More so, your niche of choice will depend on your experiences, interests, and target market.
Share Helpful and transformational Information.
Sharing helpful information in your niche will attract potent clients. Helpful information will enable more people to like, trust, and see you as an authority in your niche. Blog posts, infographics, images, and other types of content that will be helpful to your target market are some content forms you can share. For instance, ‘how to build customer loyalty with NFTs’ is a topic that will pique the interest of Web3 brands.
Another way sharing helpful information can help you find copywriting clients on Instagram is through Instagram stories to engage potential clients and build relationships. A point to note is the Instagram algorithm — ensure you share a mix of content types, such as images, videos, and carousels. This variety will help you reach a wider audience and keep people engaged with your content.
Use Relevant Hashtags
Many people on Instagram abuse the hashtag, but it’s a great way to reach new people and garner more followers. One such abuse is spamming hashtags, which can turn potential clients away and negatively affect your reputation. The hashtags you use should be relevant to your niche and content. For instance, #NFTwriting and #content creation are relevant to writing in the web3 space.
Shorter hashtags are good, but long ones are okay, as well. But shorters make your post easier to read and increase the probability of getting better engagement. Lastly, monitor the hashtags industry leaders in your niche are using. You can also research the ones your competitors use to target the right prospect.
Build rapport with copywriting clients.
If you have built rapport with potential copywriting clients on Instagram, there are various ways to contact them. One way is to use direct messages and start by complimenting their work or sharing a helpful resource. However, ensure that you only contact potential clients when you have something relevant to say, as spamming people with messages will only lead to them blocking you.
Comment on Prospects’ Posts
Interacting with potential clients is crucial to find copywriting clients on Instagram. One way to do this is by commenting on their posts. When you comment on someone’s post, you’re creating a connection with them. It’s a way to show them that you’re interested in their content and that you’re a real person.
Here are some tips for commenting on prospects’ posts:
- Keep it relevant: Comment on posts relevant to your niche or industry.
- Be genuine: Don’t leave generic comments like “great post.” Instead, try to add value to the conversation by sharing your thoughts and opinions.
- Ask questions: Asking a question is a great way to start a conversation with someone.
- Be respectful: Always be respectful in your comments, even if you don’t agree with someone’s opinion.
- Don’t spam: Avoid leaving too many comments on the same person’s posts. This can come across as spammy and may turn people off.
When you comment on someone’s post, they may click through to your profile to learn more about you. This could lead to a potential client inquiry. You can also use Instagram Direct Messages (DMs) to start conversing with potential clients. But before you slide into someone’s DMs, make sure you have established rapport with them first.
Share Your Skills on Instagram Stories
Instagram Stories is a feature that allows users to post photos and videos that disappear after 24 hours. This feature is a great way to showcase your skills as a copywriter. You can share snippets of your work, behind-the-scenes moments, and insights into your creative process. This will help you build a personal brand and show potential clients your capabilities.
You can also use Instagram Stories to announce new services, promotions, or collaborations. This will keep your followers engaged and interested in what you’re doing.
Run Instagram Ads
Instagram ads are a great way to reach potential clients who aren’t already following you. With Instagram ads, you can target people based on their interests, behaviors, and demographics. To run Instagram ads, you’ll need to create a Facebook Ads account and link it to your Instagram account. Then, you can create an ad campaign and select your target audience.
Make sure your ad copy and creative are eye-catching and relevant to your target audience. This will help you get more clicks and conversions. You can also use Instagram’s ad formats, such as Instagram Stories, carousels, and video ads, to create engaging and interactive ads.
Collaborate with Other Businesses
Collaborating with other businesses on Instagram is a great way to reach new audiences and get more clients. Look for businesses that complement yours, such as graphic designers, social media managers, or web developers.
You can then collaborate with them on projects and share each other’s work on Instagram. This helps you reach new audiences and builds your credibility and reputation as a professional in your industry.
Offer a Free Consultation
Offering a free consultation is a great way to attract potential clients and showcase your expertise. During the consultation, you can discuss the client’s needs and provide them with valuable insights and advice. This helps build trust and rapport with the client and may ultimately lead to them hiring you for your services. Be sure to make it clear that the consultation is free and that there is no obligation to work with you afterward.
Host a Giveaway
Hosting a giveaway on Instagram is a great way to attract new followers and potential clients. You can offer a free copywriting service or package as the prize, which will not only attract potential clients but also showcase your skills and expertise. Make sure to include clear instructions on how to enter the giveaway, and choose a winner at random to keep it fair.
Share Your Knowledge
Sharing your knowledge and expertise on Instagram is a great way to attract potential clients and establish yourself as a thought leader in your industry. You can share tips, advice, and insights on copywriting, content marketing, and other related topics. This helps build trust and credibility with potential clients and may ultimately lead to them hiring you for your services.
Attend Industry Events
Attending industry events and conferences is a great way to network with other professionals in your industry and meet potential clients. Be sure to bring business cards and prepare a clear elevator pitch to showcase your services and expertise.
Engage with Your Followers
Engaging with your followers is a great way to build relationships and attract potential clients. Respond to comments and direct messages promptly, and make an effort to engage with your followers’ content as well. This helps build trust and rapport with potential clients and may ultimately lead to them hiring you for your services.
Stay Active and Consistent
Consistency is key when it comes to growing your presence on Instagram and attracting potential clients. Make sure to post regularly and use relevant hashtags and keywords. You can also use Instagram’s scheduling feature to plan and schedule your posts in advance, which saves time and ensures you stay consistent with your content.
How to find emails of copywriting clients on Instagram
The list above on how to find copywriting clients on Instagram may not work if a social media handler is managing the account of your prospective copywriting clients.
Thus, here’s a way to get the emails of copywriting clients and message them directly.
Search Relevant Hashtags
Use the search function to find relevant hashtags. For example, if you’re a copywriter in the Fintech space, you could search for #FintechBrands. If you are a content writer in the family law niche, you can search #familylaw.
Browse the posts using the hashtags.
This is a great way to find new leads and potential clients. Once you’ve found some relevant hashtags, take some time to browse through the posts.
Check accounts using hashtags.
On any post that uses the hashtag, check the account and see if they have their email account on the top right corner of the account. You will also see the phone account to see if the phone number is there.
Find out the name of the brand’s owner.
In most cases, the email and phone number of the brand owner are what you find on any account — not a social media handler. Once you copy the number, go to Truecaller to find out the name of the brand’s owner. You’re a step away from getting the job.
Cold email the brand owner
Now, you have the name and email of the brand owner. Message them through email and pitch your service to them. Remember, they don’t know you, so you have to make your message short, powerful, and gather attention.
Do this every day, and you will find clients on Instagram more than you can handle.
By following these tips, you can effectively use Instagram to attract potential clients and grow your copywriting business. Remember to always focus on building relationships, providing value, and showcasing your expertise and skills. Be authentic, share high-quality content, and showcase your skills as a copywriter. With these tips, you’ll find copywriting clients on Instagram.